More than 40 sporting events are being shown live on the bookies' website. Football, basketball, table tennis, volleyball, cricket, handball, 💯 snooker, horse and dog racing are all on offer. Sky Sports, eat your heart out.

There is no build-up, no commentary, 💯 no soul. It's televised football stripped down to its bare bones, here to serve a purpose.

To dust off my idle 💯 account I uploaded my driving licence. To watch I deposited £5.

The temptation to part with it was all around.