The campaign will go live on TV, online, and in stadiums across 7 of bwin’s key markets¹, localising it for 💲 each customer audience. bwin’s customers will be able to follow their favourite teams throughout the tournament as the competition heats 💲 up and ultimately culminates in Budapest and Prague.

Stephan Heilmann, Managing Director Europe at bwin, comments: “With the Europe-wide rollout of 💲 our new campaign, we at bwin are taking an important step towards an internationally uniform and distinctive brand positioning for 💲 customers. This will see us consistently position bwin in premium environments throughout national and international football to make it visible 💲 to our customers wherever the ball is rolling.

Notes to Editors

¹TV & Online: Germany, Austria, Belgium, Denmark, Bulgaria, Greece